The category saw increases of 1% over the month and 10.4% annually, the biggest 12-month increase since the period ending February 1981. Soaring food prices contributed significantly to last month's record-high inflation print of 9.1%. Food prices soar amid record-high inflation Coffee ( BROS) remains the exception to its competitors' foot-traffic slip with visits up 22.8% year-over-year in June (and up 178.2% compared to 2019), as the brand continues its rapid growth. This could suggest that customers are adjusting their behaviors to match the current economic downtown, but that long-term foot traffic will eventually bounce back.ĭutch Bros. The report added that Dunkin's pre-pandemic lead on Starbucks could be due to the chain's more affordable pricing, especially amid these inflationary times however, both chains' respective visit gaps are relatively small. Year-over-three-year comparisons show that Dunkin’ maintained its June 2019 visit levels while Starbucks foot traffic fell 6.6%, Placer.ai said. This despite rising prices as Starbucks has hiked the costs of its items three times since October while recent reports say Dunkin' has increased its prices by 8%.īut June delivered an unfortunate blow to the coffee giants' pricing power, with Starbucks and Dunkin’ seeing a year-over-year drop in monthly visits of 7.8% and 4.1%, respectively. Over the past two years - as the pandemic hammered fast food and dine-in restaurants - coffee consistently kept up its customer visits, outpacing quick-service chains every month between July 2020 and May 2022 when comparing foot traffic to a January 2020 baseline.
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